Social Media Case Studies
Vitamin Water, Xbox, Coldstone, Whole Foods, Gap, Intel, Roberts Durkee, CSF, Toy Story 3, IKEA, Jim Bean, Pandora, Burberry, CISCO, Livestrong, Carrillo, Dairy Queen, Mayo Clinic, CDC, Toyota, Old Spice, Piper, Ford Fiesta, Chevrolet, Compare the Meerkat, Weight Watchers, Martindale.com, Great Bear Rainforest, Bing, PBS Kids, Parents Magazine, War Child.
Digital agencies, marketing managers, social media managers, community managers, content strategists.
Over $4 billion dollars will be spent this year on social media marketing, and if your buown budget is a part of that figure thaen you would do well to analyze as many Social Media case studies and social media campaigns as possible.
The Social Media Case Studies book allows you a glimpse into how strategies and campaigns are formulated, how they are implemented and how they are measured. Above everything they show you the possibilities of what can be achieved with a healthy mix of YouTube, Facebook, Twitter and a bit of innovation sprinkled with lots of fun.
The case studies are a brief introduction to the world of social media marketing, and they will serve as an inspiration for your own strategies and campaigns.
This book will save you hours and hours of research time, and by sharing it with your team your strategy timeline will decrease substantially, since you will all be pretty much on the same page.
For example, you will read about how brands used social media to:
Add over million fans to a Facebook Page
Save $100,000s on conventional communication and product launches
Increase coupon redemption rate by over 800%
Get 50% more business coming through the door
Increase sales by 27% year on year
It's the best $25 you will ever spend on your social media strategy!